The ability to measure communications effectiveness is essential and considered fundamental feedback for successful IR. ARINDON's research studies are designed to meet the following objectives:
- Ensuring that the intended audience has received the message.
- Ascertain that the message reached the right audience.
- Enable the development of a continuous feedback loop to the firm.
- Facilitate the development a “common goal” for the investor communications functions that is synergized by C-level executives and the board.
Research studies include the following:
- Peer group studies
- Analyzing audiences
- Perception studies
- Feedback studies
- Analyzing disclosure